| 📅 JULI 2026 — Foundation Phase (Brand Awareness + Product Education) |
| Juli |
Minggu 1 |
Rabu |
1 Jul |
Kenalin TIK 1962 — brand story dari satu titik jadi keluarga besar |
@biskuit_tunggal_store_ |
Reels 45s |
10:00 |
Des 1 |
PLAN |
— |
Brand intro pertama |
| Juli |
Minggu 1 |
Jumat |
3 Jul |
Store Tour — TIK Sudirman 570, tempat semuanya berawal |
Mother only |
Carousel |
10:00 |
Des 2 |
PLAN |
— |
— |
| Juli |
Minggu 2 |
Senin |
6 Jul |
Bolen TIK — Pisang Keju, Peuyeum, Durian Montong |
@bakerytunggal |
Reels 30s |
11:00 |
Des 1 |
PLAN |
— |
— |
| Juli |
Minggu 2 |
Rabu |
8 Jul |
Swiss Roll TIK — 5 varian lembut |
@bakerytunggal |
Carousel |
10:00 |
Des 2 |
PLAN |
— |
Cek stok foto |
| Juli |
Minggu 2 |
Jumat |
10 Jul |
Store Tour — TIK Braga 55, cabang pertama |
Mother only |
Carousel |
10:00 |
Des 2 |
PLAN |
— |
— |
| Juli |
Minggu 3 |
Senin |
13 Jul |
Bolu Bakar — pelopor Bolu Bakar Bandung |
@bolubakartunggal_ |
Reels 45s |
10:00 |
Des 2 |
PLAN |
— |
Butuh footage proses bakar |
| Juli |
Minggu 3 |
Rabu |
15 Jul |
Employee Feature — Wajah di balik TIK |
Mother only |
Carousel |
10:00 |
Des 1 |
PLAN |
— |
Koord. HR untuk foto tim |
| Juli |
Minggu 3 |
Jumat |
17 Jul |
Es Krim Tunggal — 3 rasa unggulan |
@eskrimtunggal |
Reels 20s |
11:00 |
Des 2 |
PLAN |
— |
— |
| Juli |
Minggu 4 |
Senin |
20 Jul |
Pia Basah & Pia Kering — varian tradisional |
@bakerytunggal |
Carousel |
10:00 |
Des 2 |
PLAN |
— |
— |
| Juli |
Minggu 4 |
Rabu |
22 Jul |
UGC Call — #CeritakuDalamRasa |
Mother only |
Feed |
14:00 |
Des 1 |
PLAN |
— |
Buat template story |
| Juli |
Minggu 4 |
Jumat |
24 Jul |
Biskuit Tunggal — Marie sampai Gem Kembang |
@biskuit_tunggal_store_ |
Carousel |
10:00 |
Des 1 |
PLAN |
— |
— |
| Juli |
Minggu 5 |
Senin |
27 Jul |
Teaser — Ada yang baru di keluarga TIK |
Mother only |
Feed |
10:00 |
Des 1 |
PLAN |
— |
Butuh visual teaser |
| Juli |
Minggu 5 |
Rabu |
29 Jul |
Reveal — TIK Bengawan 60! GO 7 Agustus |
All child |
Reels 20s |
10:00 |
Des 2 |
PLAN |
— |
Butuh foto store |
| Juli |
Minggu 5 |
Jumat |
31 Jul |
Countdown H-7 — 7 hari lagi GO! |
All child |
Reels 15s |
10:00 |
Des 1+2 |
PLAN |
— |
— |
| 📅 AGUSTUS 2026 — Grand Opening Phase (GO Bengawan 60 + Anniversary Braga) |
| Agustus |
Minggu 1 |
Senin |
3 Agt |
Anniv Braga Day 1 — Story perjalanan TIK Braga 55 |
Mother only |
Reels 45s |
10:00 |
Des 2 |
PLAN |
— |
Butuh foto lama Braga |
| Agustus |
Minggu 1 |
Rabu |
5 Agt |
Anniv Braga Day 3 — Menu spesial + GO sneak peek |
@biskuit_tunggal_store_ |
Reels 30s |
10:00 |
Des 1 |
PLAN |
— |
— |
| Agustus |
Minggu 1 |
Jumat |
7 Agt |
⭐ GO BENGAVAN LAUNCH DAY! |
All child |
Reels 45s |
09:00 |
Des 1+2 |
PLAN |
— |
PRIORITAS! Giveaway 100 first |
| Agustus |
Minggu 2 |
Senin |
10 Agt |
Testimoni customer — Kesan pertama di Bengawan 60 |
Mother only |
Carousel UGC |
10:00 |
Des 1 |
PLAN |
— |
Kumpulin testimoni H-1 |
| Agustus |
Minggu 2 |
Rabu |
12 Agt |
Up Product — Iga Biri-biri otentik |
@seca_semicafe |
Reels 30s |
12:00 |
Des 2 |
PLAN |
— |
— |
| Agustus |
Minggu 2 |
Jumat |
14 Agt |
Paket oleh-oleh dari Bengawan 60 |
@biskuit_tunggal_store_ |
Carousel |
10:00 |
Des 1 |
PLAN |
— |
— |
| Agustus |
Minggu 3 |
Senin |
17 Agt |
Up Product — Bolen varian isi |
@bakerytunggal |
Reels 30s |
10:00 |
Des 2 |
PLAN |
— |
— |
| Agustus |
Minggu 3 |
Rabu |
19 Agt |
Up Product — Bolu Bakar, Bolu Susu, Bolu Balok |
@bolubakartunggal_ |
Carousel |
10:00 |
Des 1 |
PLAN |
— |
— |
| Agustus |
Minggu 3 |
Jumat |
21 Agt |
GO Bengawan Closing — Recap grand opening |
All child |
Carousel |
10:00 |
Des 1 |
PLAN |
— |
— |
| Agustus |
Minggu 4 |
Senin |
24 Agt |
Matcha Series — Matcha Latte, Kelapa, Coklat |
@seca_semicafe |
Reels 20s |
10:00 |
Des 2 |
PLAN |
— |
— |
| Agustus |
Minggu 4 |
Rabu |
26 Agt |
New Menu Tease H-5 — Something new is coming |
Mother only |
Feed |
11:00 |
Des 1 |
PLAN |
— |
Blur visual teaser |
| Agustus |
Minggu 4 |
Jumat |
28 Agt |
New Menu Tease H-3 — Clue rasa |
Mother only |
Carousel |
10:00 |
Des 2 |
PLAN |
— |
— |
| Agustus |
Minggu 5 |
Senin |
31 Agt |
⭐ NEW MENU LAUNCH — Reveal! |
All child |
Reels 30s |
09:00 |
Des 1+2 |
PLAN |
— |
Butuh foto produk baru |
| 📅 SEPTEMBER 2026 — Scale Phase (UGC Campaign + 9.9 Sale + Q4 Prep) |
| Sep |
Minggu 1 |
Selasa |
1 Sep |
Testimoni New Menu — review pelanggan |
Mother only |
Carousel UGC |
10:00 |
Des 1 |
PLAN |
— |
— |
| Sep |
Minggu 1 |
Rabu |
2 Sep |
📣 Launch #TIKMoment — Ajak share momen |
All child |
Reels 20s |
10:00 |
Des 2 |
PLAN |
— |
Buat graphic pack |
| Sep |
Minggu 1 |
Jumat |
4 Sep |
GO Bengawan Recap — 1 bulan setelahnya |
Mother only |
Carousel |
10:00 |
Des 1 |
PLAN |
— |
— |
| Sep |
Minggu 2 |
Senin |
7 Sep |
9.9 H-2 Countdown |
Mother only |
Story |
10:00 |
Des 2 |
PLAN |
— |
— |
| Sep |
Minggu 2 |
Rabu |
9 Sep |
⭐ 9.9 SALE DAY — Flash sale 9 jam! |
All child |
Reels + Feed |
09:00 |
Des 1+2 |
PLAN |
— |
Siapkan diskon dari client |
| Sep |
Minggu 2 |
Jumat |
11 Sep |
#TIKMoment — Repost UGC pilihan |
Mother only |
Carousel |
10:00 |
Des 1 |
PLAN |
— |
— |
| Sep |
Minggu 3 |
Senin |
14 Sep |
BTS Proses — Kenapa Bolu Bakar TIK beda? |
@bolubakartunggal_ |
Reels 30s |
10:00 |
Des 2 |
PLAN |
— |
Butuh footage produksi |
| Sep |
Minggu 3 |
Rabu |
16 Sep |
🎁 Giveaway #TIKMoment — Menang hampers |
All child |
Feed |
10:00 |
Des 1 |
PLAN |
— |
Siapkan hampers |
| Sep |
Minggu 3 |
Jumat |
18 Sep |
Eskrim Special — Es Podeng & Banana Split |
@eskrimtunggal |
Reels 20s |
14:00 |
Des 2 |
PLAN |
— |
— |
| Sep |
Minggu 4 |
Senin |
21 Sep |
Bandung Pride — TIK bagian sejarah kuliner |
@biskuit_tunggal_store_ |
Carousel |
10:00 |
Des 2 |
PLAN |
— |
— |
| Sep |
Minggu 4 |
Rabu |
23 Sep |
Cake Premium — Durian, Cheese, Milk Cake |
@bakerytunggal |
Carousel |
11:00 |
Des 1 |
PLAN |
— |
— |
| Sep |
Minggu 4 |
Jumat |
25 Sep |
🏖️ HUT Bandung — TIK & Bandung sejak 1962 |
All child |
Reels 45s |
10:00 |
Des 2 |
PLAN |
— |
Momen penting! |
| Sep |
Minggu 5 |
Senin |
28 Sep |
Q4 Teaser — Apa yang TIK siapkan? |
Mother only |
Feed |
10:00 |
Des 1 |
PLAN |
— |
— |
| Sep |
Minggu 5 |
Rabu |
30 Sep |
3-Month Recap — Juli-September closing |
All child |
Carousel |
10:00 |
Des 2 |
PLAN |
— |
— |